This track will be paying attention to the HR dimension and marketing. Students will learn how behavioural economics and psychology explain behaviour of people (e.g. employees and customers). This track will include the courses below. For more information per course, please consult the Course Catalogue. If no information is available for the current academic year, you may have to select the course from the previous academic year (subject to change).

Block 12:

  • B3T3101 - Behavioural Management Science
  • B3T3103 - Bachelor Project Behavioural Experts (block 12/13/14)

Block 13:

  • B3T3102 - Positive Organizational Scholarship

Block 14:

  • B3T3104 - Technology Augmented Behaviour