IBA Services

This track explores how AI is transforming business strategies and consumer experiences across the globe. It examines the organizational, ethical, and societal implications of AI, as well as how human-AI interactions and consumer perceptions of AI influence adoption and behavior. The track is well-suited for students interested in the role of AI in shaping the future of business and society and in addressing global challenges such as sustainability, inequality, and healthcare.

This track will include the courses below. For more details per course, please consult the Course Catalogue. If no information is available for the current academic year, you may have to select the course from the previous academic year (subject to change).